Why wait 12 hours to catch fresh cows for a second calcium bolus?
RumiLife® CAL24™ nutritional supplement is the once-and-done calcium supplement to help prevent hypocalcemia and give you back time in your day. That means you’ll have more time to spend with those who matter!
A rancher's job is never done...
But it can be easier
with the GENEX Beef App.
A rancher's job is never done...
but it can
be easier
with the
GENEX Beef App.
– Lauren Peterson, Reproductive Program Senior Technician, GENEX
Be a part of the
GENEX Generation
today, for their
tomorrow.
GENEX GENERATIONS
Focused on you, your herd and Your Future.
It begins with the best genetics …
Together, we can breed the cow of the future – one that grows more efficiently and offers more performance and productivity.
Technologies that give you the power to make progress happen.
With a focus on the future, we are developing digital solutions – accessible any time, any place – that enable you to bring out the best in your farm or ranch.
Working together today, for the generations of tomorrow.
That’s the GENEX generation.

Reissue of April 2022 Holstein Genetic Information
An important message from the Council on Dairy Cattle Breeding (CDCB), Holstein Association USA, Inc. (HAUSA), and the National Association of Animal Breeders (NAAB): New

How do I best select for milk production and feed efficiency?
TruthFeed costs are some of the highest inputs on a farm. MythYou can’t genetically select for feed efficiency. TruthYou have access to the best tool

Managing the Postpartum Interval for Breeding Season Success
Reproduction is arguably the most important economic driver of your farm or ranch. A common benchmark for tracking reproduction in a herd is calving interval