Is she reaching her full potential?
You invested in the right genetics, now ensure she lives up to her genetic potential with preventive herd care products to keep her healthy, sustainable and productive.
Be proactive about her health with just a few clicks.


Technology for her wellbeing and your peace of mind
GENEX HerdMonitor® Cow Monitoring System brings you real-time solutions today for a successful tomorrow.

A rancher's job is never done...

But it can be easier
with the GENEX Beef App.
A rancher's job is never done...

but it can
be easier
with the
GENEX Beef App.
Be a part of the
GENEX Generation
today, for their
tomorrow.
GENEX GENERATIONS
Focused on you, your herd and Your Future.

It begins with the best genetics …
Together, we can breed the cow of the future – one that grows more efficiently and offers more performance and productivity.


Technologies that give you the power to make progress happen.
With a focus on the future, we are developing digital solutions – accessible any time, any place – that enable you to bring out the best in your farm or ranch.


Working together today, for the generations of tomorrow.
That’s the GENEX generation.

How to Make Milking More Efficient
Regardless of your herd size or breed, making milking more efficient is the goal. How can you do that? By creating a cow that is

“I’m Just a Baby!”
If you are on social media, you have likely encountered the viral trend of baby animal videos with audio that says “I’m just a baby”

How can you help her reach her full potential?
She’s here. Your next generation of cattle has entered the world. It took careful, strategic planning, the right genetics and mindful husbandry to get to