Genetics for the Generations
of Tomorrow

From the moment the sun first peeks over the horizon until long after it has set you are called upon to be a CEO, accountant, mechanic, scientist and most importantly a caretaker. 

You take your role in raising healthy, nutritious beef to feed the world seriously. As a rancher and caregiver, your actions and decisions today are the groundwork for the generations of tomorrow.

Today, breeding the next generation of profitable cattle requires you to use all of the tools available to the modern cattleman – from data-based tools like genetic evaluations and genomic predictions to those phenotypic characteristics that require evaluation by the stockman’s skilled eye. It’s all about combining Cow Sense & Science to determine a bull’s real-world worthiness and drive your breeding program to long-term success.

Cow Sense

& Science

Because the Whole is Greater Than the Parts

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