OUR
Story
Helping You
Achieve Your Best
GENEX is dedicated to providing our member-owners and customers – dairy and beef cattle producers around the globe – with advanced genetic and reproductive solutions.
Our team takes pride in delivering value to you in every interaction, whether through supplying world-class cattle genetics, expert artificial insemination service, professional herd consulting, quality herd care products or state-of-the-art bull search apps.
Committed to the Co-op Way
Our commitment to serving you stems from our cooperative roots. The GENEX cooperative story began in the 1930s when producer members of yesterday came together to form an organization that would genetically improve cattle performance and deliver economical cattle reproductive service.
Today, our member-owners and customers remain at the heart of GENEX. Our professional GENEX team strives to develop a deep understanding of your operation, your goals and your challenges in order to deliver solutions that ensure your herd is ready for tomorrow, today. Producer participation in cooperative governance – through the delegate and council system – also provides GENEX senior leadership with a strong understanding of your vision for your co-op. It’s your voice that impacts your cooperative’s future.
Meet Our Extended Family
GENEX is also proud to help you gain access to valuable products and services from our sister companies within the URUS family. The whole URUS family is centered around the cow and dedicated to meeting the needs of the dairy and beef cattle producers operating in today’s complex ecosystem. To learn more about URUS and its companies, visit www.urus.org.
