Your females are the foundation of your herd. Don’t settle for average replacements. You need cows that will work hard and prove themselves in the pasture—badass mommas that build your herd, boost profitability and forge a legacy of real-world success. Don’t leave it to chance. With GENEX, you’re choosing genetics that aren’t just tested in theory, but in the day-to-day realities of ranching.

Your females are the foundation of your herd. Don’t settle for average replacements. You need cows that will work hard and prove themselves in the pasture—badass mommas that build your herd, boost profitability and forge a legacy of real-world success. Don’t leave it to chance. With GENEX, you’re choosing genetics that aren’t just tested in theory, but in the day-to-day realities of ranching.

Real Cow Power for Hardworking Producers

When it comes to building a herd that stands the test of time, don’t settle for any cow—you need the right cow. The cow that breeds back, calves on her own and turns your hard work into a legacy of quality cattle. GENEX delivers that proven, gritty maternal excellence. Invest in a bull that will build a cow base that works as hard as you do.

When you choose GENEX genetics, you can expect:

Proven generations of cow power
Bulls produced by badass mommas that have shown their real-world stayablity
Cows that breed on the first service and breed back early
Hardworking females that raise high-performing calves year after year
More pregnancies with high PregCheck™ fertility ranking sires

A Legacy of Performance

Every generation produced by GENEX sires passes on that no-nonsense, field-tested excellence. With Cow Sense & Science in mind – a blend of generational wisdom, phenotype, EPDs and genomics – our team of beef experts have spent countless hours helping beef producers like you raise the good ones. They’ve seen progeny throughout the country and know what it takes to create the next generation of badass mommas. Here are the elite cowmakers handpicked by our experts.

Click a breed below to view sires that create females that perform.

1SM00176

FORTUNE TELLER

His daughters boast perfect udders & exceptional disposition. With a robust, long-spined frame that infuses every daughter with outstanding rib and depth, progeny embody real cow power.

1SM00173

HIGH ROAD

Unmatched calving ease, growth & carcass traits deliver real cow power and add value to your calf crop. His EPD profile & eye-catching phenotype are engineered to create elite females.

1SM00186

BOLD RULER

The ultimate powerhouse! Thick-made and deep-sided, he blends elite maternal performance with top 1% API and TI ratings to deliver daughters that redefine cow power.

1SM00183

GENESIS

A pedigree stacked with maternal donors, he dominates with his blend of maternal and carcass traits. His daughters will have the longevity you need for lasting profitability.

1AR00981

COLLATERAL

COLLATERAL delivers next-level performance, ensuring his daughters are built with proven, relentless cow power at their foundation. This deep-bodied, powerful bull delivers exceptional calving ease and durability.

1AR00985

BLUE PRINT

He blends a rich pedigree with an impressive phenotype to deliver cow power. Built to produce daughters that stand the test of time with unmatched fertility, natural muscle and a free-moving, structurally sound design.

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ARCHITECT

Elite maternal pedigree with explosive growth traits, he offers cow power to lay the foundation for building a legacy of badass mommas.

1AN01425

RAINMAKER 4404

Sets the standard for udder quality, foot strength & longevity, ensuring his daughters deliver the performance your herd needs.

1AN01397

TURNING POINT

Combines calving ease, balanced traits & eye appeal with the cow power inherited by the elite Pride cow family.

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SITZ DOMAIN

His daughters dominate the replacement pen and deliver the perfect blend of maternal function & eye appeal.

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SILVERADO

With great udders, sound structure & a moderate build, his daughters thrive under realworld conditions.

1AN01662

SPECTRUM

The whole package that comes from a cow family known for making foundation females.

1AN01456

BRICKYARD

His progeny lay the foundation for enhanced fertility and carcass merit, delivering exceptional calving ease and performance.

1AN01718

JEFFERSON

The cow-maker deluxe! Offers superior foot quality and an exceptional pedigree, engineered to sire daughters with relentless cow power.

1AN01633

WILDCAT

Elite genetics and phenotype deliver unmatched cow power. With his combo of structural integrity, fertility & carcass merit, his progeny dominate sales and raise standards.

1AN01538

ICONIC

When bulls look the part, their daughters become legends. ICONIC delivers a unique mix of rugged eye appeal and top-tier EPDs that set his daughters apart in the replacement pen.

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SIGNAL

A cow-maker blending phenotype & a pedigree anchored by 5 generations of Pathfinder dams. Daughters have eye appeal and proven fertility & longevity to drive a profitable herd.

1AN01674

FIRESTEEL

Backed by generations of proven maternal strength from a great cow line at Thiel Ranch. Daughters are feminine, big bodied & easy-keeping with outstanding feet & udders.

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CHECKMATE

Known for superior udder quality and productivity—and backed by four generations of Pathfinder excellence, he breeds daughters that will create a legacy of cow power built to last.

1AN01453

VALUE ADDED

VALUE ADDED is a rock-solid sire that bends the growth curve and delivers exceptional calving ease, consistent carcass yield and outstanding maternal strength.

1AN01684

TRADEMARK

An outcross fusing solid EPDs, extra muscle shape & calving ease into a package that turns heads. Daughters inherit maternal excellence from a pedigree steeped in Georgina females.

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RED THUNDER

His dam is the definition of a badass momma, embodying the maternal excellence, unmatched quality and explosive cow power that every producer dreams of.

BULL BRACKET CHALLENGE

Who will be crowned the Ultimate Cowmaker? You decide!

Your herd’s future starts with the right genetics. That’s why this March we are bringing you a showdown of elite GENEX sires that are built to create the hardworking, no-nonsense cows your operation needs. Just like March’s biggest tournament, these bulls are going head-to-head in a bracket-style competition, but this time, you call the shots! Each round, vote for the sires you believe will leave a lasting legacy of real-world performance. The winner? Crowned by you—the producers who know what it takes to raise the good ones.

Will your favorite bull make it to the finals? Vote and find out!
Second round voting is open March 17-23, 2025!

Build your legacy—one badass momma at a time.