This joint venture marks the start to a new collaboration between GENEX and Genetics Australia, as both cooperatives bring together their extensive expertise, resources and cutting-edge technologies to drive advancements in cattle genetics and reproductive services to members and customers across the globe. This mutually beneficial partnership enables each cooperative to leverage the strengths and offerings of the other.
Through this partnership, Genetics Australia will work closely with URUS companies GENEX and PEAK Genetics. Genetics Australia will gain access to a wide range of innovative products and services from GENEX, including elite genetics derived through the renowned PEAK breeding program; this will enhance Genetics Australia’s ability to deliver high-quality genetics to their members and customers.
In addition, the joint venture grants URUS A.I. market channels valuable access to Genetics Australia’s diverse grazing genetics and local Australian semen production capabilities, along with the opportunity to expand its global footprint. Through this collaboration, GENEX will be able to offer customers around the globe an expanded portfolio of genetic solutions while leveraging Genetic Australia’s deep knowledge of the grazing genetics market.
“This joint venture is a testament to our commitment to drive innovation and deliver top-notch genetic solutions to our members and customers,” states Huub te Plate, CEO of GENEX. “Genetics Australia shares our passion for excellence, and we are excited to combine our expertise and resources to shape the future of the cattle genetics and reproductive services industry. Since GENEX and Genetics Australia are both cooperatives with a deep history and passion for our members and customers, this joint venture makes perfect sense.”
Echoing the sentiment, Anthony Shelly, CEO of Genetics Australia, comments, “We are thrilled to join forces with URUS and become an operational partner with GENEX, a global leader in the industry. This partnership will unlock significant opportunities, enabling us to provide our members and customers with access to a broader range of cutting-edge genetics, products and services. We believe this collaboration will help accelerate genetic progress and drive industry advancements in Australia and beyond.”
Both organizations are working closely to integrate, share knowledge, and develop new and enhanced offerings for dairy and beef cattle producers around the globe.