New Beef Leadership Team Announced

Breeding Barn

Your cooperative has named a new team to oversee beef semen sales, service and product development. It’s a team that lives and breathes the beef industry both at work and at home!

With his promotion to GENEX Associate Vice President of Beef Programs, Cody Sankey of Economy, Indiana, leads this new team. Ranchers across the country may know Cody from his previous role as the cooperative’s Beef Sire Procurement Manager. He now oversees product development (sire procurement), sales and service.

Cody Sankey

Cody is a two-time graduate of Oklahoma State University with a bachelor’s degree in animal science and a master’s in ruminant nutrition. Throughout his career, he’s been heavily involved in the beef industry, serving as the 2017 chairman of the NCBA Young Cattleman Conference, a past president of the Indiana Angus Association and a current board member of the Indiana Beef Cattle Association. He also raises cattle with his wife Lindsay and children Caroline and Cyrus in Indiana.

Justin Hergenreder

Joining Cody on the GENEX beef leadership team are Justin Hergenreder of Longmont, Colorado, who oversees U.S. beef semen sales and chute-side reproductive service, and Brad Johnson of Shawano, Wisconsin, who manages the cooperative’s sire procurement program.

Justin held the position of GENEX Beef Large Herd Development Manager before being promoted to Director of Beef Sales. He is a graduate of Colorado State University where he earned a degree in animal science. He also  graduated from the Beef Leaders Institute in 2019 and is a member of both the NCBA and the Beef Reproductive Task Force. Outside of GENEX, he runs a herd of cows with his brother.

Brad Johnson

Brad, the GENEX Director of Beef Genetics, earned a bachelor’s degree in animal science from the University of Wisconsin-River Falls (UWRF). He has been a member of the Wisconsin Beef Improvement Board and served on the UWRF Beef Management Team Advisory Committee as well as the National Association of Animal Breeders Beef Committee. He lives on a farm in Wisconsin with his wife Lindsay and children Isaac and Charlotte.

This team is proud to serve GENEX members and customers throughout the U.S. and around the globe. Remember, to view the GENEX beef sire lineup you can download the GENEX beef app available from the Apple App Store, Google Play or Windows store.

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