Learning is building for the future of your herd, your farm and your family. At GENEX, we’re committed to helping you build for that bright future by providing you the ultimate opportunity to gain new knowledge and skills from industry experts.

Offered annually, GENEX HardWiredProSM Live & Interactive Learning is a paid 4-session series taught virtually by top instructors. Limited class sizes and 2-hour sessions means you will have direct access to the experts and the opportunity to ask questions specific to your operation.

Join us in 2022!

We look forward to having you join us in 2022. Stay tuned for details!

HardWiredProSM empowers
you today, for their tomorrow.

Top instructors from leading companies and universities.
Learn from world-renown professionals who are leading industry research and advancements.

Live instruction in an interactive format.
Be part of a close-knit classroom community that encourages interactivity

Cutting-edge topics with real-world application.
Learn the latest information that you can apply on your dairy right away

2021 GENEX HardWiredProSM Agenda

1st Session




Hoof Health Management: A Key Component of Animal Well-being

Karl Burgi, Founder of the Save Cows® Network

Join Karl as he helps you better understand infectious lesions and develop action plans for hoof health. Plus, he’ll share his secrets for achieving top hoof health results through a team approach.

2nd Session




Two men talking in front of pen of beef cattle

Beef x Dairy Strategies for Success

Sarah Thorson, GENEX Beef Marketing Manager
Allen Moczygemba, PEAK Beef Director

Sarah and Allen will take you on a deep dive into all things beef. Sarah will break down beef EPDs and then Allen will share insider information gleaned from his contacts in the cattle feeding and processing industry.

3rd Session




woman working at computer

Interpreting Individual Cow Activity Data for
Reproductive Management of Your Entire Herd

Dr. Aurora Villarroel, DVM, Athyr Vet

Now that activity monitors have been around for a few years, it is undeniable that they are an effective aid for estrus detection. Dr. Villarroel will start analyzing what individual cow activity data, and then show you the implications – and opportunities – of seeing certain patterns in your herd that enable you to diagnose herd problems early on.

4th Session




Putting the “Nu” in Nutrition: Is Your Dairy Keeping
Pace with Nutrition Updates and Technology?

Dr. Laurie Winkelman, Nutritionist, Vita Plus

Dr. Winkelman, a 10-year Vita Plus employee, shares the latest updates from a nutritionist perspective. Dr. Winkelman has a passion for a boots-on-the-ground approach, walking cows and observing farm protocols first-hand to help producers finetune their herd management. While she can’t walk your farm during this virtual session, she will share practical information you can apply today.

4 sessions  //  2 hours each  //  US$100 registration fee

Make the commitment to your farm’s future today.

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